You’ve decided that “weight loss” is much too broad a niche for you to make money. While watching TV, you see some ads for losing weight after having a baby. This is a niche you could target, and stand a chance of making money — if it turns out that women who’ve had babies are buying weight loss materials online.What you will do next is prepare a web page that uses the keyword or related keywords as the subject for the page. However, we still have to a bit of work to do before we actually start designing and building the page. So now let’s move up the list to the Unique Selling Proposition, or USP.