Xii. Do you have a capture form to capture leads and contact information of your website visitors? This should be placed in a visible place, where everyone can see it easily.
By using the above methods, you will avoid the 2nd most common keyword mistake: Choosing keywords you think the customer is searching for. Most businesses and even some developers choose keywords based on what they know about the business. The trouble is they are too close to the business. It is very important to choose keywords based on numbers and that have a proven record or performance and not on guesswork.
This means that you will need to try to get it right first time around. This of course comes with practice. Think of newspaper journalists who are working to tight deadlines, they don’t have time to dip in and out of their articles preening them for perfection. Remember the 80-20 rule. Get your article good enough to go and don’t spend time on perfection. If you do ‘perfection’ on every article, you won’t get much done at all.
Why do you need a website? Maybe you already have a nice brochure, or a regular newspaper advertisement. These days, those methods of advertising should form part, and not all, of your marketing strategy. The net is available well outside your normal business hours and is visible to people worldwide, so why limit your potential to your local area. With the net, the world is your market, 24 hours a day, 365 days a year.
This email came to me about three weeks after my ski purchase. That gave me just enough time to try out my new toy, which also gave me just enough time to realize I wasn’t sure about a few of the finer details of my skis and needed to ask someone a few questions, which they brilliantly anticipated. Your product or service may warrant a different timeline, but the point is, think strategically about it.
OK, you’re set to steer your visitors to your offer and take action. Now you need visitors and traffic. If you’re just getting started, I strongly suggest not using PPC. You should start with organic traffic. Organic traffic costs you nothing but your time. Since you have no direct cost, your profits will go way up. Here are four ways that definitely work to drive traffic to your website.
So, why is this part easier? Because you now have a subject that is relevant to the customer’s need. It is a subject you know, since it is part of your business. And you have a great USP. All you have to do now is talk to your customer as you would your best friend. Just explain whatever it is they came for. No hype, no corporate jargon, just plain talk. Use the keyword phrase a few times in the content, but don’t overdo it. Remember, we are talking to people, not search engines.