On the landing page, you should also try to capture their name and email address and get them to opt in to your mailing list. You can do this with a free offer of more information, special reports, free software and so on. You need this list so that you can later make attractive offers, cross sell or up sell.
The best way monitor your output is to develop your own business tracking sheets. I developed a simple excel spreadsheet, listing the areas of marketing, sales and expenditure. Once a week I would give them a quick glance for any obvious problems but every month I would analyse them in detail. It’s very important pick up on problems quickly before they cause too much damage. Minimise your chance of failure by keeping on top of mistakes and fixing them as quickly as possible.
Teach people the things you know well to your audience. You might be the best at doing whatever it is that you do. You can show them why you are the best through video marketing. They will want to watch additional videos.
If you want to increase the chances of your free report going viral, purchase branding software. What branding software does is it allows those who download your report to change custom links within the ebooks to their site links or affiliate links.
90% of people are not even ‘good’ networkers. I’m talking about people who have that magical presence about them that can get a phone number from anyone in a matter of minutes. Heck, they could probably even get you to give them 0, leave you, and you would be left wondering what just happened, think about having a dinner party just so you could invite them, and hoping they were going to be your new best friend. No worries, there are only a few people in the network marketing industry like that. Have faith though, because it can be learned over time, as you gain confidence and become a leader.
One of the cool things about internet marketing, is that often times if you are targeting people very specifically, it’s not like really having to persuade a person to buy anything. If they land on your site, and your promote meets their exact need, often the sale may be made before they even end up there. That’s why relevance is so important. It’s also the reason you want to be using “buyer triggered” keywords if your marketing strategy. When they come to your site, and you have an excellent product at fair value, you are half way there. With a bit of persuasive pre-selling that you have the best answer for them, sales can be made very easily.
Remember, all above examples are selling in digital form because it is so easy to setup and convenient your targeted customer to order and receive the product. Customer can pay online by credit card or PayPal, then immediately download from web.