Branding – Building A Brand Through Strong Marketing

By default GA give you the last month’s worth of data, but by opening up that box you can set the date range to anything you like, a week, a month or even a year by entering the start date and the end date. Checking the “Compare to Past” box automatically gives dates that precede the one you are looking at for the same amount of time. For example if I choose a date range of 3 days, and check that box I will see the preceding 3 days. You can override that date range which is useful if you want to compare, say, July this year with July last year.

Build keyword lists. Keywords are an important part of Search Engine Optimization. So in choosing your web marketing tool, make sure that it has the capability to generate keywords fast.

What is “Bounce Rate” and what is a good one? Bounce rate means the number of visitors who hit your site and ‘bounce right out again’, not looking at other pages. The lower this number is the better. What a good bounce rate is cannot be set in concrete as there are too many factors involved, but what i have done is look at my bounce rate for a year’s date range, and then compare my current rate with that. Am I doing better or worse than my own average?

What is love? Most would say it’s a fuzzy feeling, something that’s warm deep inside of you that makes you feel good. Or perhaps it’s a feeling of being comfortable and happy when you’re around that person. Some relate it to sexual ecstasy. Others might suggest the bond you feel between parent and child, siblings, spouses, and so on. Most of this love, even the most sincere, comes with expectations. And these expectations are from programming shared to you from birth and on.

Underneath the graph of visits we have “Site Usage”, with some pretty interesting stuff, most of which is self explanatory. When checking the “Compare to Past” box the previous date range data will show up in green, as well as a percentage increase or decrease. The two items I am most interested in are the “Avg. Time on Site” and the “Bounce Rate”. This tells me a lot about how people are reacting to my site.

3) If there is a public relations agent in you, then you can venture into affiliate marketing. As opposed to marketing your own business, affiliate marketing is selling other businesses’ products and services through your blog or social networking account. The beauty with such tools is that you can register an account free of charge. Therefore, you earn without investing much. Find products and services that you know much about, and come up with a creative and unique marketing strategy.

Usually this is a difficult item to define but it becomes a bit easier because we now have a set of keywords to work from. The keyword helps us focus on what is important to the customer. Try to define those things that make the product attractive, exciting or necessary in the customers’ mind. Think of all the benefits they can derive by owning or using your product or service.

You can drive traffic to your sales pages, or affiliate offer, and give your customers the products or services they are looking for. Through giving people who visit your website helpful products and information, you will gain a solid customer base.